In The LoopBook now

AI training & events · London

Marketer to
Marketing Engineer

In The Loop is a London-based marketing automation consultancy that trains marketers how to build AI agents — and builds them for them.

Book the Somerset House workshopFriday 18 September at Somerset House →Or join the live online workshop →

The most coveted role in marketing

The Marketing Engineer is emerging as one of the most coveted marketing roles in America, with companies now paying salaries between $150,000 and $300,000 to people with just a few years' experience.

This is because the Marketing Engineer has an unrivalled ability to combine basic marketing knowledge with systems thinking, which, in turn, increases the effectiveness and efficiency of marketing campaigns many, many times over.

“A glimpse into the marketing department of the future.”
Marketing Week, on our founders' work with The London School of Economics building the first marketing department staffed entirely by AI agents.
Read the guide: What is a Marketing Engineer? →Our marketing automation consultancy →

In half a day, we start you and your team on the journey.

Three agents

We give you three AI marketing agents we've built in n8n, and show you how to modify each of them in your own n8n account so you can start using them immediately.

No code

You don't need to know how to code to build a marketing agent. You connect your chatbot to n8n and talk these agents into existence. You'll be surprised how easy it is.

What you bring

Your marketing experience and oversight — spotting the workflows across market diagnosis, strategy and tactical execution that are worth automating.

What you'll learn

01

Focus Group Agent

Set up your Focus Group Agent to start getting insights from the market.

  • Your agent will create the market research report that, if it landed on your desk on a Monday morning, would lead you to the right decision.
  • It will then conduct secondary market research in your market to determine the questions you need to ask in your focus group.
  • And then it will engineer the focus group respondents, moderate the focus group and put the insights into the report so you can make your mind up.
02

Positioning Statement Agent

Set up your Positioning Statement Agent to help you determine what your company or service stands for.

  • The agent will ask you what your company stands for and why your customers should believe it.
  • Then it will help you determine the 'point of difference' or 'reason to believe' in your positioning statement.
  • And finally, it will complete your positioning statement, which is what you want your customers to think about when they think about you.
03

Price Sensitivity Agent

Set up your Price Sensitivity Agent to determine the highest best price you can charge for your product or service.

  • This agent knows how to research, set and communicate price, the most important job in marketing.
  • It will conduct a Van Westendorp Price Sensitivity Meter survey with 200 of your synthetic customers and then reveal your optimal price.
  • This could be one of the most important contributions you make to your company's financial fortunes as a Marketing Engineer.

Prices

Online Workshop

£200

per person

Join a scheduled online session and build alongside other marketers.

Book now

Somerset House Workshop

£300

per ticket

Our in-person session at Somerset House, London.

Book now

Half Day Workshop

£2,600

per team workshop

Half a day, in person with your team, all three agents included.

Book now

What our clients say

“A game changer.”
Alex Mahon, Superstruct
“Thoughtful and relevant.”
Clare Chapman, Brixton Finishing School
“Enhances your marketing efforts.”
Sean Adams, Brand Metrics
“A must for any marketer who wants to seize this opportunity.”
Josh Hood, December19
“I highly recommend them to anyone looking to give themselves a valuable advantage in today's AI-fuelled world of marketing.”
Chris Dunne, Thinbox
“They really helped me understand the different options out there.”
Rachel Moss, TUI

Learn directly from Dino & Lee

Dino Myers-Lamptey

Marketing Strategist & Agency Founder

Voted Top 10 UK Media Planner last year for the sixth time in a row by Campaign, Dino is the founder of the marketing agency The Barber Shop. He is also a Marketing Society Board Member and Fellow and Brixton Finishing School Trustee. Dino judges the BD100 and the IPA's Excellence Diploma in Brands. He is also a Jury President of the London International Awards.

Lee Henshaw

Marketing Entrepreneur & Author

Lee has spent over thirty years working at the intersection of marketing and technology. Today, he runs the customer-loyalty startup Into-it, which transforms advertising into a loyalty channel for retailers. Lee's latest book, The Manual, is an introduction to basic marketing theory for marketing engineers.

Bring your team in the loop.

Book a private workshop