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Somerset House · London

Marketer to
Marketing Engineer

A three-hour workshop at Somerset House on how to become a Marketing Engineer. We'll train you to spot marketing workflows worth automating and build the agents to automate them — you leave with three of your own.

Date
Friday 18 September
Time
10:00 AM – 1:00 PM
Venue
Somerset House, Strand, London WC2R 1LA
Capacity
48 people, in groups of 6
Book now on EventbriteSee the agenda

Doors at 9:30 AM

The most coveted role in marketing

The Marketing Engineer is the person on the marketing team who can spot workflows across market diagnosis, marketing strategy and tactical execution that are worth automating — and build the AI agents to automate them on a platform like n8n.

It's emerging as one of the most coveted marketing roles in America, with companies paying salaries between $150,000 and $300,000 to people with just a few years' experience, because the Marketing Engineer combines basic marketing knowledge with systems thinking.

You don't need to know how to code. You connect your chatbot to n8n and talk these agents into existence. The skills you bring are your marketing experience and oversight.

“A glimpse into the marketing department of the future.”
Marketing Week, on our founders' work with The London School of Economics.

What you'll learn

01

Focus Group Agent

Set up your Focus Group Agent to start getting insights from the market.

  • Your agent will create the market research report that, if it landed on your desk on a Monday morning, would lead you to the right decision.
  • It will then conduct secondary market research in your market to determine the questions you need to ask in your focus group.
  • And then it will engineer the focus group respondents, moderate the focus group and put the insights into the report so you can make your mind up.

02

Positioning Statement Agent

Set up your Positioning Statement Agent to help you determine what your company or service stands for.

  • The agent will ask you what your company stands for and why your customers should believe it.
  • Then it will help you determine the 'point of difference' or 'reason to believe' in your positioning statement.
  • And finally, it will complete your positioning statement, which is what you want your customers to think about when they think about you.

03

Price Sensitivity Agent

Set up your Price Sensitivity Agent to determine the highest best price you can charge for your product or service.

  • This agent knows how to research, set and communicate price, the most important job in marketing.
  • It will conduct a Van Westendorp Price Sensitivity Meter survey with 200 of your synthetic customers and then reveal your optimal price.
  • This could be one of the most important contributions you make to your company's financial fortunes as a Marketing Engineer.

Workshop agenda

9:30am

Arrival

Tea, coffee, fruit and pastries. We'll check everyone's n8n account is working before we start.

10:00am

What is the Marketing Engineer?

Why marketing is in decline and needs more Marketing Engineers who can automate workflows because they understand how to combine basic marketing with systems thinking.

With your Focus Group Agent, start getting insights from your market

Set up the agent and tell it about your market so it can generate a phantom report for you, run secondary market research, conduct a synthetic focus group and complete the report.

With your Positioning Statement Agent, make an important strategic choice

Debate your 'point of difference' and 'reason to believe' with this agent to arrive at a positioning statement that makes it clear what you want your customer to think about when they think about you.

With your Price Sensitivity Agent, you'll know how much to charge

Let your new agent run the Van Westendorp Price Sensitivity Meter for you with 200 synthetic customers and calculate the optimal price for your product before the workshop ends.

1:00pm

You're a Marketing Engineer now

Your n8n account now has a Focus Group Agent, Positioning Statement Agent and Price Sensitivity Agent ready to add value to your team and save time.

Who it's for

Marketers who want to learn how to become marketing engineers. We're limiting this workshop to 48 people, so you'll be learning in a group of six.

What to bring

  • A laptop

    This is a build session, not a demo. You'll be working in n8n all morning.

  • A free n8n account, set up before you arrive

    Sign up at n8n.io — it takes two minutes and we'd rather spend the time building than registering. We'll send a reminder with the link the week before.

What's included

  • Three hours with your instructors Dino Myers-Lamptey and Lee Henshaw and their team
  • Three working AI marketing agents installed in your own n8n account, yours to keep and modify
  • Tea, coffee, fruit and pastries on arrival
  • A room full of marketers all doing the same thing

Refunds up to 7 days before the event.

Learn directly from Dino & Lee

Dino Myers-Lamptey

Marketing Strategist & Agency Founder

Voted Top 10 UK Media Planner last year for the sixth time in a row by Campaign, Dino is the founder of the marketing agency The Barber Shop. He is also a Marketing Society Board Member and Fellow and Brixton Finishing School Trustee. Dino judges the BD100 and the IPA's Excellence Diploma in Brands. He is also a Jury President of the London International Awards.

Lee Henshaw

Marketing Entrepreneur & Author

Lee has spent over thirty years working at the intersection of marketing and technology. Today, he runs the customer-loyalty startup Into-it, which transforms advertising into a loyalty channel for retailers. Lee's latest book, The Manual, is an introduction to basic marketing theory for marketing engineers.

48 places. Six per group.

Friday 18 September · 10:00 AM – 1:00 PM · Somerset House

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