Consultancy

Marketing automation consultancy

In The Loop is a London-based marketing automation consultancy. We train marketers how to build AI agents — and, when a team would rather have them built, we build them for them.

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Automation that marketers can actually own

Most marketing automation projects fail because they are built by people who do not do the marketing. We come at it the other way round: we are marketers first, so the agents we build reflect how market diagnosis, positioning, pricing and campaign work are actually done.

Everything is built in n8n inside your environment, documented, and handed over with training, so your team can change a prompt or add a step without waiting on us.

Our founders built the first marketing department staffed entirely by AI agents with The London School of Economics — work Marketing Week called “a glimpse into the marketing department of the future.”

How we work

Diagnose the workflows

We sit with your marketing team and map the repetitive work across research, strategy, campaign production and reporting. Then we score each workflow on time spent, value and how well it suits an agent.

Design the agents

We specify each agent: the inputs it needs, the steps it follows, the data it reads, the output format, and the human checkpoints. You approve the specification before anything is built.

Build in n8n

We build the agents in n8n so they live in your own environment, connected to your tools and data. No black boxes, no proprietary platform to be locked into.

Hand over and train

We train your marketers to run, edit and extend the agents themselves, so the capability stays in your team rather than with an agency.

Agents we build

These three are the foundations we build most often. Every engagement adds agents specific to your category, data and campaign calendar.

Focus Group Agent

Set up your Focus Group Agent to start getting insights from the market.

Your agent will create the market research report that, if it landed on your desk on a Monday morning, would lead you to the right decision.
It will then conduct secondary market research in your market to determine the questions you need to ask in your focus group.
And then it will engineer the focus group respondents, moderate the focus group and put the insights into the report so you can make your mind up.

Positioning Statement Agent

Set up your Positioning Statement Agent to help you determine what your company or service stands for.

The agent will ask you what your company stands for and why your customers should believe it.
Then it will help you determine the 'point of difference' or 'reason to believe' in your positioning statement.
And finally, it will complete your positioning statement, which is what you want your customers to think about when they think about you.

Price Sensitivity Agent

Set up your Price Sensitivity Agent to determine the highest best price you can charge for your product or service.

This agent knows how to research, set and communicate price, the most important job in marketing.
It will conduct a Van Westendorp Price Sensitivity Meter survey with 200 of your synthetic customers and then reveal your optimal price.
This could be one of the most important contributions you make to your company's financial fortunes as a Marketing Engineer.

Two ways to work with us

We build them for you

A consultancy engagement: we diagnose the workflows, design and build the agents in n8n, then hand them over with documentation and training. Scoped per project.

Enquire about a project

We train your team

A workshop, online or in person, where your marketers leave with three working AI agents they built themselves and the systems thinking to build more.

See workshops

Read the guide: What is a Marketing Engineer? →

Tell us the workflow you want automated

Email hello@intheloop.london